Gap Priority Matrix — the structure, before the data.

The Structural Gap Analysis output (Layer 3) lands in this matrix. Three time horizons, three category columns per row. The matrix below is the framework — populated with category labels, not yet with pilot findings. Cells fill during weeks 2–4 of the engagement.

Horizon 01 · 0–3 months Immediate Unlocks Gaps that can be closed inside the current quarter without new infrastructure.

Demand Conversion friction · narrative gaps

Competitive Underclaimed positioning

Structural Quick-win disconnections

Horizon 02 · 3–6 months Growth Acceleration Gaps that compound when invested in early — narrative, audience, channel structure.

Demand Upstream demand-formation moves

Competitive Stack-rank repositioning

Structural Mid-tier topology rebuilds

Horizon 03 · 6–12 months Strategic Positioning Gaps that reshape the competitive frame — uncontested space, category redefinition.

Demand Latent-demand cultivation

Competitive Uncontested space occupation

Structural Category-level repositioning

Empty cell — populated during pilot weeks 2–4 Categories: Demand · Competitive · Structural

Output framework — populated during the pilot. The Careismatic engagement surfaced thirteen gaps mapped across four tiers; the ARC pilot will produce the equivalent for TotChop and STAR Autism Support.